They may simply have a preference for darker interfaces. It can improve content legibility and can make it easier for some users to consume content on desktop and mobile. It reduces screen brightness, saving your battery life. Light text on a dark background is much better for minimizing eye strain, especially in low-light situations. From Apple’s OS to apps like Twitter, Slack, or Facebook Messenger, most popular operating systems and apps now allow users to switch to Dark Mode.ĭark Mode is a hot topic-and for good reason. What is Dark Mode? A darker color palette for low-light or nighttime environmentsĭark Mode is a reversed color scheme that uses light-colored typography, UI elements, and iconography on dark backgrounds-and it’s one of the hottest digital design trends in recent years. Ready to dive in? Let’s recap the basics first. 3 ways Dark Mode settings impact email design. 
What Dark Mode is and why people use it.There’s no denying Dark Mode is taking over the inbox-and making sure emails look great in this reading environment is the new big challenge for email marketers.ĭark Mode is taking over the inbox-and making sure emails look great in this reading environment is the new big challenge for email marketers. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. In 2018, Apple added Dark Mode to its desktop email client. The tech industry is buzzing with these two words, and email marketing is no exception. Enterprise Plan Boost collaboration and drive resultsĭark Mode.
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